Xtra-vision is one of Ireland's best known iconic retail brands and has a leading position in rental and retail of both Film and Games in Ireland. Along with a growing presence in Music, Mobile Telephony, Consumer Electronics and Confectionery.
With 186 stores located throughout the Republic of Ireland and Northern Ireland, Xtra-vision employs 1,400 full-time and part-time employees across the Island of Ireland. Xtra-vision has recently been acquired by an Irish company, Birchhall Investments, backed by NCB Ventures and Pageant Holdings Limited.
The home entertainment market is a rapidly changing one and Xtra-vision continues to be at the leading edge of these changes. The company has transitioned itself from a film rental company to a broad based provider of games and movies for both retail and rental.
In the past 5 years, the company has expanded its real estate portfolio to include large retail units that reflect the growing Xtra-vision offerings, and locations that match population trend dynamics. This significant expansion is continuing and it has enabled the provision of a one stop shop for home entertainment. While the company operates in the home entertainment sector its activities are quite diverse. Xtra-vision is engaged in purchasing movies at script level and co-funding their production.
Xtra-vision has partnerships with the Irish Film Board and is committed to supporting the Irish film industry. More recently the company has successfully entered the consumer electronics, music and games trading market.